Innovation, flavor, and industry collaboration took center stage as MONIN Philippines joined this year’s WOFEX Drinks & Bakes 2026, one of the country’s most anticipated events for the beverage and baking community. Held from February 25–27 at the World Trade Center Manila, the event brought together top brands, innovators, and professionals to explore trends shaping the future of cafés, bars, and foodservice businesses.
WOFEX Drinks & Bakes 2026 gave MONIN Philippines a powerful platform to demonstrate how its premium flavor solutions continue to inspire beverage creativity and elevate menu experiences across the industry. The MONIN booth became a dynamic and vibrant hub for live demonstrations, tasting sessions, and innovative drink concepts—from fruit beverages and iced teas to trending specialty coffee and signature mocktails. A dedicated Paragon booth also showcased sustainably sourced botanicals, reinforcing MONIN’s commitment to quality and responsible innovation.
Collaboration also played a key role in the event’s success. MONIN worked alongside a wide network of partner brands that contributed ingredients, equipment, and complementary solutions used in the drink creations. These partners included AELI, Wendougee, Nespresso, Orion, Culture Blends, Farm Fresh, Happy Barn, Alaska, Debic, Molinera, Prime Pacific, RARE, Celestial Seasonings, Lawson, Cup & Go, Lipton, Friesland Campina, Fly Ace, Jolly Cow, Trey Coffee Roasters, Philippine Wine Merchants, Bacardi, and Barista Brothers. This strong industry collaboration highlighted and reinforced the collective effort to elevate beverage programs in the country.
A major highlight was the soft launch of MONIN Liqueurs, where the World Wide Food Supply, Inc. (WWFSI) and MONIN Philippines teams introduced new cocktail creations that expand the brand’s presence in premium mixology.
MONIN products are distributed locally by WWFSI, ensuring that the globally renowned French brand remains accessible to the Philippine market. Most importantly, this successful participation was made possible through the collective efforts of the WWFSI and MONIN Philippines Sales and Marketing Teams, Beverage Innovators, Magsaysay Shipping and Logistics (MSL) Distribution Group, and partner collaborators. Their passion, creativity, and teamwork continue to strengthen MONIN’s impact in the local foodservice industry.
WWFSI and MONIN Philippines will build on this momentum through upcoming masterclasses, activations, and partnerships that inspire beverage professionals and support industry growth nationwide. To experience MONIN flavors, here is the schedule of WOFEX events for 2026:
WOFEX Event | Dates | Venue |
WOFEX Baguio | March 26-28 | Baguio Convention Center |
WOFEX Visayas (Cebu) | April 16-18 | IEC Convention Center Cebu |
WOFEX Cagayan de Oro | May 21-23 | The Atrium, Limketkai Mall |
WOFEX Mindanao (Davao) | June 18-20 | SMX Convention Center Davao |
WOFEX Manila (Main Show) | July 29-August 1 | World Trade Center Manila & SMX Convention Center Manila |
